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Corporate Playdate- Loewe

Project type

Design

Date

January 2025

Loewe's "Corporate Playdate" reimagines officewear through a whimsical lens, blending professionalism with childlike wonder. The collection follows a young woman in her first corporate job, resisting monotony with playful wardrobe choices. Tailored blazers, pencil skirts, and button-ups are reinterpreted with oversized proportions, exaggerated collars, and pops of color. Traditional suiting fabrics like wool and pinstripes meet funky bright knits with bold patterns, adding whimsy to corporate staples. Her doll, dressed in matching miniatures, reinforces the narrative of individuality and nostalgia. "Corporate Playdate" celebrates the harmony of adulthood and imagination.

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